Career Timeline
30+ years of industry expertise across panels, MDF and value-added surface products.
Independent Industry Consultant
Advisory · Panels, wood substitutes, furnishings & allied sectors · Project sales, tendering, product positioning & manufacturer's readiness
CurrentArchit Nuwood Industries
National Business Head · Led commercialisation of 360 CBM/day MDF plant · Plant-to-market protocols · Contractor converter networks
Amul Group of Companies
Business Head · Multi-product portfolio (plywood, laminates, WPC, HPL, MDF/ACP) · Project sales & OEM engagement across government establishments
PCM Care JV
Business Head · Railways, Defence, NHAI, Metro & other A2G segments · Tender-driven and institutional sales
Greenply Industries
In-Charge, Centralized Business Dev Cell · Strategic marketing for Plywood, Laminates, MDF & HPL · Specification marketing & product approvals
Nuchem Ltd.
Sr. Manager (Business Development) · Early MDF applications & market development · Government/rate contract sales & works contract on national basis
Indian Plywood Mfg. Co. & Harrison Locks
Project sales & new market segments · Institutional sales to DMS, Delhi Police, DDA, CPWD, MES, ITDC, NBCC, etc.
Key Impact Highlights
Project-Driven MDF Launches
Aligned production with specification-led demand to achieve rapid market acceptance and controlled inventory
Product Approvals & Specifications
Secured large-scale business across government, institutional project pipelines, OEMs, and consultant networks
A2G Segment Expansion
Expanded presence with HDF, WPC, acrylic laminates, HPL, and ACP, enhancing market reach and improving blended margins
Quality Inspections
Pull quality benchmarks to enable institutional specification wins and to de-risk market acceptance