About Me

Deep industry experience across panels, MDF and value-added surface products. Expert in driving project sales through specification-driven demand from institutional and government establishments. Proven track record in handling complex interior-exterior, rail-road, and industrial applications.

Core Competencies

Project Sales: Attain rate contract, works contract, approvals, registrations and specification-driven sales to contractors

Product Strategy: Capture premium segments while protecting base volumes through a balanced portfolio approach

Quality Inspections: Pull quality benchmarks to enable institutional specification wins and to de-risk market acceptance

Commercial Readiness: Establish stable operations through effective plant-to-market alignment for project sales

Market Activation: Drive effective interactions and follow-ups with A2G/decision makers for demand generation through specifications

Multi-Channel Sales: Build and scale sales across projects/PMC, OEMs, tenders and trade channels to ensure sustained demand

Margin & Cost Optimization: Enhance profitability through optimization and disciplined operating cost control

Value Proposition

Bridges manufacturing output with specification-driven demand, ensuring strong market alignment.

Proven ability to secure approvals, drive project sales, and scale new product categories.

Strong command over quality systems, certifications, and institutional sales processes.

Execution Excellence: Hands-on, execution-driven approach from strategy through to on-ground delivery.

Education & Training

M.Com (Business Administration), B.Com (Hons), Diploma in Personnel Management

Certifications: FSC CW COC, GRIHA, IGBC, CARB/BIS awareness, IMS, TQM

Get in Touch

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